Ezekeil Hudson's Insurance Podcast

Crafting Your Perfect Business Insurance: A Simple Guide to Business Owners' Policies

Ezekeil Hudson Season 1 Episode 8

What if finding the perfect business insurance was as simple as ordering your favorite pizza? This episode unravels the concept of Business Owners' Policies (BOPs) by comparing it to choosing your ideal pizza toppings. We'll walk you through the essential steps to assess your business's unique needs and risks, ensuring you pick the right coverage without the hassle. From understanding your operations to pinpointing potential pitfalls, we make the insurance selection process as straightforward as checking off ingredients on a menu.

We'll also break down the critical components of a BOP, explaining why it's considered the ultimate multitasker in the insurance world. Learn about general liability insurance, your go-to for those unexpected "oops" moments, and commercial property insurance, which safeguards your physical assets against disasters. Whether you're safeguarding against slips, falls, or reputational damage in the digital age, tune in to this episode to make sense of these crucial coverages and protect your business like a pro.

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Speaker 1:

Okay, so you're diving into the world of business insurance.

Speaker 2:

Yeah.

Speaker 1:

Specifically business owners' policies, BOPs. We've got a ton of great resources for this deep dive.

Speaker 2:

Yeah, we do. We've got all those like how to buy business insurance pamphlets.

Speaker 1:

Yes, which can be a lot.

Speaker 2:

They can be To kind of get through. It's a lot of information.

Speaker 1:

But luckily, that's what we're here for.

Speaker 2:

That's our job.

Speaker 1:

To pull out all the good stuff Exactly so you don't have to Need to know information Exactly. Yes, so you're thinking about a business owner's policy?

Speaker 2:

Good choice. It's a really great option for a lot of small business owners.

Speaker 1:

Yeah, it's like the ultimate multitasker of the insurance world.

Speaker 2:

It really is.

Speaker 1:

And it all starts with really taking stock of your business.

Speaker 2:

Yeah, and this is a step a lot of people skip over, unfortunately. They want to just jump right into shopping for insurance, which makes sense.

Speaker 1:

Right.

Speaker 2:

But if you haven't taken the time to really understand your needs.

Speaker 1:

Right.

Speaker 2:

And what your risks are.

Speaker 1:

Yeah.

Speaker 2:

You could end up with the wrong coverage.

Speaker 1:

Totally so. This is like you're taking inventory.

Speaker 2:

Yes.

Speaker 1:

Before you even go to the store. Exactly You're figuring out what you need.

Speaker 2:

What you need, what you want.

Speaker 1:

Yes.

Speaker 2:

Where you're located, what your business actually does.

Speaker 1:

What are some of the things that people like? What are some questions people should be asking themselves?

Speaker 2:

Well, I always tell people to think about it like this Okay. It's like ordering a pizza.

Speaker 1:

Okay.

Speaker 2:

So you wouldn't just call up the pizza place and say give me a pizza with everything on? It without knowing what you actually like, Right? So you've got to figure out. Are you a pepperoni and mushroom operation?

Speaker 1:

Okay.

Speaker 2:

Or are you more of a veggie supreme?

Speaker 1:

I like that.

Speaker 2:

You know what I mean, like what's your business's flavor profile.

Speaker 1:

Yes, flavor profile yes, and I think that's a good point you make, because I feel like a lot of people are afraid of this process or they think it's going to be really complicated.

Speaker 2:

Right.

Speaker 1:

But if you can break it down into something simple like that, it becomes much more approachable.

Speaker 2:

Exactly.

Speaker 1:

You've done the inventory. Yes, you figured out you like pepperoni and mushroom on your pizza. Yes, you're staring down the menu of insurance options.

Speaker 2:

Right.

Speaker 1:

What makes a BOP so special?

Speaker 2:

Okay, so a BOP. It bundles together all the essential coverages that every business needs.

Speaker 1:

Okay.

Speaker 2:

So it really is like that value meal of insurance, Right Like you get your burger, your fries and a drink all in one package.

Speaker 1:

Okay.

Speaker 2:

And the first layer of that is general liability insurance.

Speaker 1:

OK, so general liability yes, that's the one that covers those oops moments.

Speaker 2:

Yes, exactly. Like someone someone trips and sits on a wet floor.

Speaker 1:

Yes, you accidentally back your van into.

Speaker 2:

Yes, into a very expensive sculpture.

Speaker 1:

Exactly.

Speaker 2:

That happened to a friend of mine. Actually it's more common than you think.

Speaker 1:

Oh no.

Speaker 2:

Yeah, but general liability. It's not just for those physical incidents, it also covers things like libel and slander.

Speaker 1:

Oh, that's a good point. I didn't even think about that.

Speaker 2:

Yeah, it's huge. Especially these days, with online reviews and social media, protecting your reputation is so important. That's true.

Speaker 1:

So it's not just about someone getting physically hurt, right, it's also about protecting your business.

Speaker 2:

Exactly your business's reputation, which is so important in today's world.

Speaker 1:

Okay, so that's the first patty you said in our value meal.

Speaker 2:

That's the first patty.

Speaker 1:

What's the second?

Speaker 2:

The second patty is commercial property insurance, and that one's pretty self-explanatory, okay.

Speaker 1:

It covers your building, your equipment, your inventory, basically all the physical stuff that makes your business run. So if a fire ripped through the bakery or a pipe burst and flooded the place, that's what commercial property insurance is for. This is what swoops in to save the day.

Speaker 2:

Exactly, but and this is a big but standard commercial property insurance it usually doesn't cover things like floods, earthquakes or other acts of God, as they say.

Speaker 1:

Wait, really. So even though it's called property insurance, there are still some property disasters it won't cover.

Speaker 2:

Unfortunately.

Speaker 1:

yes, that seems a little, I don't know.

Speaker 2:

I know it's tricky.

Speaker 1:

Sneaky.

Speaker 2:

That's why it's so important to read the fine print.

Speaker 1:

Okay.

Speaker 2:

And to talk to your insurance agent.

Speaker 1:

So you really need to make sure you understand what you're getting. Yes exactly and ask questions.

Speaker 2:

Yes, always ask questions, Don't be afraid to ask.

Speaker 1:

Okay, so we've got protection for accidents, we've got our building and our equipment covered. What else does this BOP superhero have up its sleeve?

Speaker 2:

The final piece of the puzzle and this one is often overlooked is business interruption insurance.

Speaker 1:

Okay.

Speaker 2:

And this is a big one.

Speaker 1:

Okay.

Speaker 2:

So remember that pizza place we were talking about.

Speaker 1:

Yes.

Speaker 2:

Imagine they have a fire.

Speaker 1:

Okay.

Speaker 2:

And they have to shut down for a few months while repairs are underway. Yeah, it's a nightmare, right?

Speaker 1:

Yes.

Speaker 2:

But that's where business interruption insurance comes in. Okay.

Speaker 1:

It helps cover the lost income and expenses during that downtime, so it's like a safety net for your business's cash flow, exactly While you're getting back on your feet.

Speaker 2:

Precisely. It helps cover things like rent, utilities, employee wages Wow, all those costs that keep piling up even when your doors are closed. That's huge. It is huge and it can be a lifesaver for businesses, especially new businesses that haven't built up a big cash reserve yet.

Speaker 1:

Right, because every little bit counts.

Speaker 2:

Exactly Every dollar matters.

Speaker 1:

Especially when you're first starting out. Absolutely that is huge, especially for someone you know just starting out.

Speaker 2:

Yeah, absolutely. Every little bit helps, right, and that's the beauty of a BOP it packages. All of those must have coverages together.

Speaker 1:

Right.

Speaker 2:

Often at a lower cost than buying them separately.

Speaker 1:

OK.

Speaker 2:

But here's where things get even more interesting.

Speaker 1:

OK.

Speaker 2:

Endorsements. Endorsements the side dishes of the insurance world.

Speaker 1:

Yeah, the extras. It's like you can customize your coverage.

Speaker 2:

Exactly, so you can think of a BOP as like the base model, right?

Speaker 1:

Okay.

Speaker 2:

And then you add endorsements to tailor it to your specific industry, your specific risks.

Speaker 1:

Okay, so like give us an example, like what would be an endorsement that someone might need.

Speaker 2:

Okay, so let's say you're a consultant.

Speaker 1:

Okay.

Speaker 2:

You're going to want to think about professional liability insurance.

Speaker 1:

Ah yes, the um, oops. Yes, the advice you gave doesn't quite work out the way you hoped.

Speaker 2:

Exactly it protects you from claims of negligence or errors in your professional services.

Speaker 1:

Like yeah, I'm an expert, but but everybody makes mistakes, right?

Speaker 2:

Or let's say you're a retailer.

Speaker 1:

OK.

Speaker 2:

Who does a lot of business online, right Cyber liability insurance. That's a must have these days.

Speaker 1:

Especially with all the data breaches we hear about.

Speaker 2:

All the time, even small businesses.

Speaker 1:

Right.

Speaker 2:

They're not immune.

Speaker 1:

No, not at all.

Speaker 2:

And that's just scratching the surface.

Speaker 1:

Okay.

Speaker 2:

There are endorsements for everything from equipment breakdown coverage to spoilage of perishable goods. Wow to spoilage of perishable goods. It all comes down to really taking the time to identify your specific risks and finding that coverage to mitigate them.

Speaker 1:

So it's like you're building your own insurance superhero, yes, adding the powers based on like which villains you're most likely to encounter.

Speaker 2:

I like that. That's a good way to put it.

Speaker 1:

So we have to talk about kind of the elephant in the room.

Speaker 2:

Yes.

Speaker 1:

Which is this whole BOP versus separate policies debate? Right, it's like the question that keeps business owners up at night.

Speaker 2:

It's a tough one.

Speaker 1:

So is there a right answer, Like is it always better to have separate policies?

Speaker 2:

Unfortunately there's no one size fits all answer.

Speaker 1:

I think you mean it can be nice.

Speaker 2:

Right, Right size fits all. Answer nice right right but it really depends on your specific situation. A BOP, it can be a great option okay for startups, small businesses okay looking for that essential baseline coverage without you know, breaking the bank right but as your business grows, your operations become more complex. Right, you might find that separate policies offer more of that granular control that you need okay, so it's all about finding that sweet spot between you know being cost effective yes but then also having the right coverage exactly, and that's where you know doing your homework comes in absolutely this isn't like ordering takeout right.

Speaker 1:

This is more like buying a house this is a big decision yes, you really have to do your research. Shut up around, talk to different insurers, get quotes.

Speaker 2:

Exactly.

Speaker 1:

What should people be looking for when they're getting quotes?

Speaker 2:

Yeah.

Speaker 1:

Is it all about the lowest premium, or is there more to it? It can't just be about the lowest number, right?

Speaker 2:

Right, you don't want to just go with the cheapest option. Right, because that's like it's like buying a car based on just the color.

Speaker 1:

Right, you're not just going to pick the cheapest car.

Speaker 2:

Yeah, exactly.

Speaker 1:

Yeah.

Speaker 2:

You got to look under the hood.

Speaker 1:

You got to make sure it runs yeah.

Speaker 2:

So when you're comparing those quotes, don't just focus on that premium Right. Look at the coverage limits.

Speaker 1:

OK, and what are those again? Just in case someone skipped ahead.

Speaker 2:

Yeah, so coverage limits. That's the maximum amount the insurer will pay for a claim, got it. So higher coverage limits obviously mean more protection Okay, but they usually come with higher premiums.

Speaker 1:

So it's finding that balance again.

Speaker 2:

Exactly, it's a balancing act for sure.

Speaker 1:

Between having peace of mind.

Speaker 2:

Yes.

Speaker 1:

And then also being able to afford.

Speaker 2:

Afford it.

Speaker 1:

Yeah, exactly, afford it every month.

Speaker 2:

Exactly. You don't want to be paying so much for insurance that you can't keep the lights on Right, right, but you also don't want to be underinsured.

Speaker 1:

Right.

Speaker 2:

And then have a big claim.

Speaker 1:

And then you can't afford you can't afford it. To recover.

Speaker 2:

Yeah, exactly.

Speaker 1:

Okay, so we've got to talk about deductibles too.

Speaker 2:

Yes, deductibles, so that's the amount you pay out of pocket before the insurance kicks in. So higher deductible usually means a lower premium.

Speaker 1:

Okay.

Speaker 2:

But you have to make sure.

Speaker 1:

That you have the cash.

Speaker 2:

You have the cash on hand.

Speaker 1:

If something happens.

Speaker 2:

Exactly Because, if you have a $10,000 deductible and something happens, and you only have $5,000. You're on the hook for that extra $5,000.

Speaker 1:

That's not good.

Speaker 2:

No, not good at all.

Speaker 1:

Okay, so you've, like you've done all your research. Yes, you've scrutinized those quotes like a pro. Like a pro, you're ready to take the plunge? Yes, what is that last step before you like, sign on the dotted line.

Speaker 2:

Read the fine print.

Speaker 1:

Oh, I knew you were going to say that.

Speaker 2:

I know it's boring.

Speaker 1:

Nobody wants to do it.

Speaker 2:

It's tempting to just skip over all that legal jargon, right, but it's so important.

Speaker 1:

Why? Why is it so important?

Speaker 2:

Because you need to understand what you're agreeing to.

Speaker 1:

Okay.

Speaker 2:

You need to make sure that the coverage limits are what you expect, right, that the deductibles are manageable, manageable.

Speaker 1:

Okay.

Speaker 2:

And that there aren't any exclusions or limitations that could come back to bite you.

Speaker 1:

It's like, yeah, you don't find out after the fact.

Speaker 2:

After the fact, exactly.

Speaker 1:

You're not actually covered for something.

Speaker 2:

Right, that's the last thing you want.

Speaker 1:

Yeah, that's a recipe for disaster.

Speaker 2:

Exactly.

Speaker 1:

And speaking of recipes for disaster.

Speaker 2:

Yeah.

Speaker 1:

Don't be afraid to ask questions.

Speaker 2:

Yes, ask all the questions.

Speaker 1:

Your insurance agent is there to help you.

Speaker 2:

That's their job. They should be able to like translate all that insurance drug, Feel like your insurance Sherpa.

Speaker 1:

I like that Guiding you to the summit of business protection.

Speaker 2:

So you know, we've gone through this whole thing.

Speaker 1:

We have.

Speaker 2:

We've talked about these endorsements, comparing quotes, reading the fine print, asking questions so important. Is there like one final thought that you want to leave people with?

Speaker 1:

Yeah, I would just say this Okay. Insurance is not a one-time thing. Okay, it's not like you buy a policy and you're good to go forever. Your needs are going to change.

Speaker 2:

Okay.

Speaker 1:

Your business is going to grow.

Speaker 2:

Right.

Speaker 1:

So it's important to review your policies regularly.

Speaker 2:

So it's like anything else in your business you have to like check in.

Speaker 1:

Yes, exactly.

Speaker 2:

Every once in a while and make sure it still works.

Speaker 1:

Exactly, it's like a checkup.

Speaker 2:

Make sure everything is still fitting properly.

Speaker 1:

So should you do that, like once a year Is that a or anytime.

Speaker 2:

You have a big change in your business. Okay, you hire a bunch of new employees, you expand your operations.

Speaker 1:

You get that big client.

Speaker 2:

Exactly that you've been chasing.

Speaker 1:

Anytime something big happens, call your insurance agent.

Speaker 2:

Okay.

Speaker 1:

Make sure you're still adequately covered.

Speaker 2:

Great advice. And who knows?

Speaker 1:

You might even be eligible for a discount.

Speaker 2:

Ooh, I like that. Always a bonus, always a bonus, exactly. Well, there you have it, folks. We've dived deep into the world of BOPs. Business owners policies.

Speaker 1:

We've covered it all.

Speaker 2:

Hopefully you feel a lot more knowledgeable and you feel empowered to protect your business.

Speaker 1:

That's what we want.

Speaker 2:

Because knowledge is power.

Speaker 1:

And it's been a pleasure diving deep with you today.

Speaker 2:

Always a pleasure.

Speaker 1:

Until next time, stay curious and stay insured.

Speaker 2:

And stay safe.